Episode 7

Memo #7: December Warm Lead Activation System

December hits, and suddenly every business owner is sprinting toward strangers like that’s the only way to save the year. More reels, more freebies, more “this time it’s different” launches. But the truth is simple: you don’t need new leads — you need to activate the ones already watching you.

In this memo, we pop the hood on the real reason so many coaches and consultants end the year exhausted: you’re leaving a gold mine of warm leads untouched while chasing fresh traffic. Warm leads don’t need convincing — they just need a clear next step.

Inside this episode, you’ll learn:

  • Why most businesses don’t have a lead problem, they have a lead management problem.
  • The four big reasons warm leads stall (hint: it’s almost never lack of interest).
  • How one consultant closed $27,000 in 14 days using nothing but a warm lead nurture moment.
  • The “Happy Cookies” concept — and why your leads don’t need a new recipe, just five more minutes.
  • The 3-step December Warm Lead Activation System:
  • Diagnose your dormant pipeline.
  1. Send a warmup message (not a pitch).
  2. Match the next step to their readiness, not your agenda.
  3. Why December is the best month of the year for warm lead conversion: reflection mode, budget planning, emotional reset season.

You’ll walk away knowing exactly who to re-engage, what to say, and how to guide leads without feeling clingy, salesy, or desperate.

If you’re ready to end the year confident instead of frantic — this memo is your system.

Let’s get to work.

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About the Podcast

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Mechanix Memo
For experts, operators, and strategic thinkers who love a good process.

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About your host

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Tarletta Williams

Tarletta Williams from Black Dragon Marketing will share business and marketing insights, tactics, tips, and strategies from her own experience and interview experts in the marketing, sales, and leadership space.

Tarletta is your more than average multi-passionate creative and has learned the art of monetizing all of the things she loves to do, acquiring valuable life lessons and business growth methods along the way. As the founder of Black Dragon Marketing and a strategic growth navigator, she speaks to business owners, speakers, and coaches on innovation in leadership, business, and resilience. Her signature speech is titled The Leader You CRAVE. Tarletta has worked with hundreds of clients, employees, managers, and entrepreneurs and has spoken to audiences with as many as 500 people in attendance. She has helped several organizations and business owners breathe new life into their passion and create profitable endeavors from expensive hobbies.

Tarletta hosts several small business events throughout the year for business owners looking to improve their position and learn strategies that really bring home the bacon.